Following every Christmas we are told which children’s toy topped the charts and which CD or DVD was the season’s best seller – but have you ever stopped to wonder which are the world’s best selling sex toys? Lots of people enjoy sex toys, in fact nearly 53% of the USA’s female population own at least one adult toy… but which do they choose and why? Unfortunately, due to the discreet nature of the topic, news about great sex toys spreads slowly. However, sales figures are a great indication on what is happening in the world of adult toys and although the following toys may not be talked about much, they are best-sellers in their own right.

1. First on the list is the Rabbit Vibrator. This type of adult toy skyrocketed to fame following an episode of Sex in the City when Charlotte became a virtual recluse after she purchased (and seemingly became addicted to) her own rabbit vibrator. This is hardly surprising given that rabbit vibrators are designed specifically to give sentational and simultaneous clitoral, g-spot and vaginal stimulation - and have therefore left the more traditional dildos, slimline vibrators and clitoral stimulators in the shade. If you’re not familiar with this particular model, visit LoveTheRabbit.com.

2. Next on the list is the Hitachi Magic Wand. The Magic Wand is considered by many as the world's finest massager. The original Hitachi Magic Wand first appeared in the 1970s as a bona-fide medical device which is still used today in physiotherapy. The intensive vibrating movements of the 'wand' provide an increased blood supply which helps to regenerate tissue and release pain. Outside of its use in physiotherapy however, the Wand is widely known as an excellent sex aid with many physicians recommending it for women to increase genital sensitivity and enhance arousal. Its effectiveness as an orgasm-inducing toy for women has been widely publicized by a variety of sex writers and is endorsed by sex educator and therapist Dr Laura Berman. At LoveTheMagicWand.com you'll find many Hitachi Magic Wand articles, raves and reviews and links to the many stores that stock these best-selling vibrators.

3. At number three on the best-seller list is Orgasmix. This is a feminine arousal cream that increases the pleasure that a woman feels. It uses a combination of stimulants to create a pleasant tingling feeling when applied to the clitoris.

4. A surprise here with ManDelay, a delay cream that allows men to sustain an erection for a longer period taking the number four slot. This cream uses benzocaine - a numbing agent - to allow a man to last longer during intercourse.